Privacy Policy
Privacy Policy
The protection of privacy in relation to personal data is the concern of Lifeline Express Hong Kong Foundation (“we”, “us”, “our” and “Foundation”). We respect personal data privacy and are committed to fully implementing and complying with the data protection principles and all relevant provisions of the Personal Data (Privacy) Ordinance.
When we collect personal data from individuals, we will provide them with a Personal Information Collection Statement (“PICS”) on or before the collection in an appropriate format and manner, such as in the same paper form or web page that collects the personal data.
Statement on Personal Information Collection
Lifeline Express Hong Kong Foundation recognizes its responsibilities in relation to the collection, holding, processing or using of personal data under the Personal Data (Privacy) Ordinance. Personal data will be collected by lawful means, and only for lawful and relevant purposes. The personal data should only be used, disclosed or transferred for the purposes or directly related purposes for which they were collected or where they are allowed under the Ordinance. If contract service providers are involved in the donation process, they are bound by our security policy and may not divulge your personal information to any other party. Lifeline Express Hong Kong Foundation will take all reasonably practicable steps to ensure that the personal data are protected from unauthorized or accidental access, erasure or other usage.
From time to time we may use your personal data for following purposes:
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To process your donations and issue receipts to you;
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To send you information and other materials of Lifeline Express Hong Kong Foundation;
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To conduct donor surveys;
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To meet requirements imposed by law; and
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various purposes related to the fundraising, education, cultivation and operation functions of Lifeline Express.
Use of Personal Data for Promoting our Fundraising Activities
Lifeline Express Hong Kong Foundation may use your name, contact number, email address and correspondence address to provide you with communication materials including appeals to you for donation and providing receipts of your donation, newsletters of all projects relating to our charitable activities and donations as well as all updates of the activities and events. All personal data will be kept confidential and handled in accordance with applicable laws. Before using your personal data for promoting our fundraising activities, we must obtain your consent; you may indicate your preference on the form.
Upon your request, we shall cease using your data for such purpose at any time without charge. If you wish to opt-out from receiving any of the above information at any time, please contact us referring to the section under “Access and correction of personal data”.
Access and Correction of Personal Data
Under the Personal Data (Privacy) Ordinance, you are entitled to access and correct your personal data held by Lifeline Express Hong Kong Foundation and to cease the Foundation holding such data. You may also request the Foundation to inform you of the type of personal data held by us and our privacy policy and practices. Please contact us by sending a written request by mail or email to the following address:
Lifeline Express Hong Kong Foundation
Address: Rm 504, 5/F., Hewlett Centre, 54 Hoi Yuen Road, Kwun Tong, Kowloon
Tel : 2861-0862 E-mail : office@lifelineexpress.corp.com.hk
Visitors to Lifeline Express Hong Kong Foundation Website
The Foundation will not collect any personal information that identifies a visitor to this site unless specified otherwise. Visit to this site may be recorded and such information will be used to prepare aggregate information about the number of visitors to the site, general usage patterns and statistical responses to our online posts. Such information would be used for researching visitors’ preferences, evaluating and enhancing our online marketing program performance.
Linked Websites
The Foundation’s website may contain hyperlinks to other websites, including hyperlinks which frame the content of the other sites within the Lifeline Express Hong Kong Foundation name and logo. Lifeline Express Hong Kong Foundation is not responsible for the privacy practices, content or security of such other websites, even if our name and logo are still on the top of the screen.
Social Media and Plugins
If you use any social media platforms, either via our website, or otherwise through a social media provider, we may access and collect information about you via that social media provider according to their policies. Such information may include that you have chosen to disclose in your social media profile or account. You may change your privacy settings of the social media account to limit or block our access to the aforesaid information.
The Foundation’s website also uses plugins of social media sites. The plugins can be identified by the websites’ logos. Since the social media plugins we used are activated, your browser will connect to the servers of the relevant social media websites. This results in certain data being transmitted to the social media websites, including your IP address, your user ID of the social networking sites if you are logged into those websites, as well as which particular websites you are visiting. Such transmitted information will be held by each social media website according to its own privacy policy. You may deactivate social media plugins at any time by changing your browser/device preferences.